Research commissioned by Railsbank has uncovered a demand for new and improved financial experiences and better rewards from consumers. It found that 39% of consumers are interested in accessing financial services like credit, loans, or investments from brands they trust. At the same time, 41% would be interested in a credit card that offered early access to tickets, exclusive offers, or other high-value rewards from their favourite high-street brand.
To realise its vision, Railsbank is launching a global embedded finance platform and a new identity.
Railsbank is already working with brands including McLaren Racing team, Paceline and Status Money to design and realise embedded finance experiences.
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