Digital Insight Expands Internet Banking Relationships With Key Credit Union Clients

Digital Insight and its on-demand service model continue to provide financial institutions with the tools to arm superior service and drive growth through the online channel. Working with the Digital Insight on-demand service model enables its clients to concentrate on their core competencies by eliminating the constraints of managing an in-house solution. In addition, the companys ability to seamlessly integrate with technology partners to offer a robust suite of consumer online products and services from within its Deep Defense secure environment is an important strategic business advantage for credit union clients. GECU will continue to provide its SmartBranch online banking offering through Digital Insight to more than 39,000 active end users and 10,000 Bill Payment users. Under terms of the renewed agreement, GECU will work with Digital Insight to redesign the credit unions Web site to improve its usability and enhance the online offering to include Check Imaging, Online Statements and Web Center, a Web site management platform that gives non-technical staff at financial institutions real-time control over their organizations Web presence. In addition, the credit union will partner with Digital Insight to provide secure online member service with Secure Support, Secure Chat, and Co-Browse. TruWest Credit Union will continue to provide its Home Banking online offering through Digital Insight to more than 25,000 active end users and more than 7,000 Bill Payment users. TruWest members currently have access to a variety of Digital Insight products and services, including Check Imaging, Online Statements, TurboTax Online and Web Connect, a feature that enables Quicken and Microsoft Money users to seamlessly interact with their personal financial management software. Under terms of the renewed and expanded agreement, the credit union will enhance its online member offering to take advantage of marketing and cross-sales tools Promotion Manager and Survey Manager. Both of these client credit unions participate in Digital Insights proprietary Growth and Retention Program, a set of best practice marketing and sales tools, creative materials and training programs that effectively encourage customers to utilize more online products and services. This program has proven successful in helping hundreds of financial institutions drive adoption and growth of the online channel. GECU reports a similar positive experience with Digital Insights Growth and Retention Program. As a contracted participant in the program since December 2002, member adoption of its Internet Banking offering during this period has increased 94%. Since the credit unions launch of online Bill Payment in January of 2005, Bill Payment adoption has also increased more than 265%. One recent campaign involved an automated email system prompt to encourage newly enrolled Bill Payment users to start using the service. This practice yielded an 18% increase in GECU users paying bills within 30 days of enrollment.