The partnership is meant to reinvent the digital experience for all of Blue’s retail and business banking members. The partnership will see Blue adopt Backbase’s Digital Banking, Digital Sales and Digital Assist solutions for both lines of business.
Following prior digital innovation initiatives to upgrade their physical infrastructure and core systems, adopt Microsoft Azure Cloud technology, and overhaul their middleware and customer relationship management systems, Blue selected Backbase as its technology partner to deliver a customizable front-end experience and replace a rigid, outdated UI/UX.
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