According to Business Insider, the initiative will enable both online and brick-and-mortar merchants to place branded buttons inside Google Pay, which will allow users to pay for goods and services without having to leave the app, thus creating a direct link between the buyer and the seller inside one portal.
Besides, it has been reported that Google tried to convince merchants including grocery stores, gas stations, and restaurant chains, to sign up for the plan. However, the timeline of the possible launch is not clear. Moreover, Google is thinking about creating a smart debit card in the future, which could be co-branded with bank partners.
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