With this update, Google Pay can optionally evaluate user’s transaction history in order to provide them with tailored offers based on their Google Pay activity and transaction history. According to t3n, Google aims to monetise this service in the future.
This product will first launch in India with a ‘make Google Pay better for you’ update. The update will be switched off by default and can be activated or deactivated by the user at any time. This test run is a step towards making Google’s payment platform Google Pay a monetised product in the future.
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