UK-based mobile commerce company Bango and UAE-based mobile payments enabler TPAY MOBILE have formed a strategic partnership to increase access to mobile commerce. This partnership aims to accelerate the entry into new markets for online merchants by connecting platforms and pooling operational expertise.
The Bango Platform is used by online businesses such as Amazon, Google, and Microsoft to bring their products and services to users around the world. By collaborating with TPAY MOBILE, Bango’s merchant partners will be able to gain access to an estimated 1.5 billion people, thanks to the footprint of carrier billing and wallet providers TPAY MOBILE has in Africa, the Middle East and Turkey, which are now available through the Bango Platform.
TPAY MOBILE’s technology is used by regional digital merchants and international brands like Google, Apple, Unity, Huawei, PUBG, and Tencent to connect to consumers across MEA and Turkey. These merchants can now scale globally through the worldwide payment reach enabled by the Bango Platform.
Through the partnership, Bango and TPAY MOBILE will leverage their technology and increase operational capacity with the goal of simplifying the path for online merchants to launch into Turkey, Africa, and the Middle East. Bango and TPAY MOBILE’s partnership aims to provide more opportunities for mobile network operators in Africa, the Middle East, and Turkey to capitalise on customer demand for online content and services. Bango will also expand through TPAY MOBILE its purchase behaviour targeting technology – Bango Audiences – to include more countries in the region.
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