According to Fashion United, the brand saw a successful entry into China when it launched on JD.com in July 2020. The product offerings will focus on handbags and shoes, with a launch date for July 2021.
Furthermore, the move comes as China, which was already a major target market for luxury brands, has become even more significant as the world emerges from the height of the COVID-19 pandemic. The country has seen a surge in 'revenge shoppers' as people wanted the experience of shopping again after lockdown.
Consequently, with parts of Europe still in lockdown, China has become the country of the moment for expansion as retail there has returned to mostly normal sans tourists for the moment, Fashion United reported.
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