Klarna acquires HERO to bring best of in-store experience to social shopping

According to the press release, Klarna will introduce HERO to its 250,000 retail partners, allowing their in-store teams to become content creators instantly, offering reviews, real-time advice, and richer, more engaging and informative content around products to bring the best of in-store shopping to the online experience for consumers. 

HERO was founded in 2015 to create a more personal and convenient wuniay to shop that reflects how consumers interact today, bringing the concept of in-person customer service to ecommerce. HERO's client roster now includes global brands such as Levi, rag & bone, Chloé, Harvey Nichols, and shares a number of retail partners with Klarna's existing network such as Nike and JD Sports. All 100+ HERO employees will join Klarna.

Available from the merchant's website, HERO connects online shoppers with in-store product experts to provide inspiration and advice via messaging, video chat and social-style content at the click of the button. HERO makes online shopping an interactive experience with all the benefits of in-store service, while allowing consumers to shop from wherever, and however, they wish. Hero's existing products will be available to Klarna's retail partners.