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Company Database - Jifiti

Redefining Consumer Financing & B2B Lending

Jifiti’s mission is to provide access to affordable and responsible financial solutions when and where it matters most through its state-of-the-art and best-in-class embedded lending  platform for consumer and business financing.

Website

www.jifiti.com

Active since

2011

Head office

Columbus, Ohio

Country offices in

USA, Netherlands, Sweden, Israel, and UK

Geographical coverage (operational area)

US, Europe, Africa, Middle East, LATAM

Founder(s)

Yaacov Martin, Shaul Weisband, Meir Dudai

Number of employees

108

Contact

maya.mason@jifiti.com

Core solution   

The company`s core solutions

Jifiti is a global fintech company that powers white-labelled embedded lending solutions for banks, lenders and merchants worldwide, embedding any B2B and B2C financing program at any point-of-sale.

Major use cases & Products

 

Technology and solutions for Embedded Lending, payments, consumer financing, business financing, multi-lender, virtual cards, customisable APIs, ecommerce platform plugins, reporting.

Specialisation/Verticals

Retail, banking, healthcare, global merchants, contractors, CPG, OEM, heavy equipment, auto services

Competitive advantage

Jifiti facilitates Embedded Lending for leading banks and lenders, thereby giving merchants and their customers easy access to the most competitive and responsible financing programmes.

Target market

Target customers

Banks, lenders, merchants, FIs, PSPs

Current customers

Citizens Bank, Credit Agricole, CaixaBank, IKEA, Sonae, Coppel

Technology

Technologies/tech stack/capabilities

APIs, virtual cards, ecommerce platform plugins

Partners

Technology partners

Apple Pay, Checkout.com, ACI, Forter, i2c, Google Pay, Shopify, Tink, Plaid)

Bank partners

Bank ecosystem partners: Mastercard, FIS, & Finastra

Go-to-market strategy
  • Banks, Lenders, & Financial Institutions – Jifiti provides a white-labeled solution that gives banks, lenders, and financial institutions all the tools they need to go out and provide their existing loan programmes to merchants and their customers.
  • Merchants & Global Merchants – Jifiti acts as a hub for all the different lenders that merchant partners want to work with, whether they operate in different markets or need different lenders for different types of loan programmes. Merchants can utilise Jifiti’s platform, and work either with those lenders already on the Jifiti platform or other new lenders.
  • Strategic Partnerships – Jifiti partners with financial services companies, core banking, BaaS, PSPs, and other distribution partners, who can then white-label Jifiti’s capabilities and bring them to their own partners.

Operating model

Category

Embedding Lending SaaS

 

Risk mitigation strategies and responsabilities

Actions taken to reduce or prevent the negative impacts of potential risks
Through its robust best-of-breed ecosystem, Jifiti’s solution encompasses every risk migitation component required for Embedded Lending, including anti-fraud. KYC, OTP, ID verification, AML, and other industry-leading risk mitigation tools.

 

Product roadmap

Existing features

Jifiti’s feature set supports every aspect of the four main components of Embedded Lending: Merchant Onboarding, User Journeys pre- and post-purchase, Checkout/Disbursement of Funds, and Reporting.