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Company Database - iovation, a TransUnion company

Making your digital space a safer place to do business.
iovation, a TransUnion company, was founded in 2004 to make the Internet a safer place to conduct business. iovation protects online brands from cybercriminal activity with online fraud prevention and consumer authentication solutions. Having the world’s largest database of reputation insights iovation safeguards tens of millions of transactions each day.

Service Provider Type
Device intelligence, fraud detection & prevention, customer authentication, multifactor authentication

Member of industry associations and or initiatives
Merchant Risk Council, Online Lenders Association

Target Markets
Online businesses such as retailers, financial institutions, lenders, prepaid cards, insurers, social networks and dating sites, logistics, gaming/MMO, gambling operators, online auction sites, and travel and ticketing companies.

Geographical presence
Global: iovation's business is 51% US and 49% international


SERVICES
Unique selling points
iovation provides a frictionless, flexible, reliable, real-time SaaS solution for user authentication and fraud prevention that tells our clients if a customer visiting their site is authorized for that account and/or is risky based upon specific criteria for evaluating the transaction or activity. iovation's global consortium contains the reputations of four billion devices and 55 million fraud events such as chargebacks, identity theft, account takeovers, online scams and many more.

Core services
iovation offers fraud prevention, customer authentication, multifactor authentication, and transaction reputation scoring

Pricing Model
Per transaction fee based on system usage depending on volume, type of transaction, and length of contract. 

Fraud prevention partners
Fiserv, Equifax, Entrust Datacard, ACI Worldwide, TransUnion (formally Callcredit), Playtech, 4Stop, Avoka

Other services
Our clients have access to the Fraud Force Community, an exclusive private B2B network of the world's  foremost security experts sharing intelligence about cybercrime prevention, device identification, new threats and other fraud-related topics.

Third party connection
iovation delivers data in XML format and offers real-time APIs, allowing output to be integrated easily with third-party systems


TECHNOLOGY: anti-fraud detection tools available
Address verification services 
No: While we do not offer AVS services, we capture the IP address and its geolocation of the device in the transaction. We can flag transactions from 'blocked' countries, as well as notify clients when mismatches occur between the IP address shown by the user's browser and the IP address we collect with our Real IP proxy unmasking feature.

CNP transactions
Yes: iovation's service is primarily used to detect high risk activity at login, account creation, fund transfer and checkout. In addition, our iovation score helps identity the most trustworthy customers in our clients' review queues so that they can take good business immediately, and offer higher-value promotions to their preferred customers.

Card Verification Value (CVV)
No: This service is handled through our client's payment processor.

Bin lookup
No: This service is handled through our client's payment processor.

Geo-location Checks
Yes: iovation's clients can flag transactions when activity is coming from an unauthorized country or through a proxy, and they can use our Real IP technology to pinpoint the user's actual location.

Device Fingerprint
Yes: iovation offers a defense-in-depth approach to device recognition, supporting native and web integrations for mobile, tablet and desktop devices. 

Payer Authentication
No: This service is handled through our client's payment processor.

Velocity Rules – Purchase Limit Rules
"Yes: iovation’s velocity rules flag transactions when thresholds are exceeded. These may include situations where too many accounts are accessed per device, or too many new accounts are created within a timeframe. Specific rules include Accounts per Device, Accounts Created per Device, Countries per Account, Countries per
Device, Transactions per Account, and Transactions per Device. Our service also flags transaction value thresholds, and other transactional velocities."

White list/black list database
Yes: iovation clients can flag transactions based on custom-built lists. These can be positive or negative lists. List types include accounts, devices, IP ranges, ISPs, locations and others, and are easily managed across rule sets.

KYC – Know Your Customer
No

Credit Rating
No

Follow up action
iovation's fraud prevention service provides an Allow, Review or Deny result for each transaction. Clients then decide the best course of action to take in response to these results. iovation also returns detailed information about the device associated with the transaction; clients can store this data and correlate it back to identity management and other systems as needed.

Other
Device-based Authentication, Device Anomalies, Fraud and Abuse Records


AUTHENTICATION CONTEXT
Online
Yes

Mobile
Yes: iovation's mobile SDK for iOS and Android identifies jailbroken or rooted devices, and captures device location through IP address, network-based geo-location information, and GPS data. The location services expose mismatches between the reported time zone and location, long distances between transactions made in short periods of time, and other location-based anomalies. It also detects transactions originating from virtual machines or emulators.

ATM
Yes: iovation's device-based multifactor authentication solution can be used to facilitate the authentication of a person at an ATM

POS
Yes: iovation's device-based multifactor authentication solution can be used to facilitate the authentication of a person at POS

Call centre
Yes: iovation's device-based multifactor authentication solution can be used to facilitate the authentication of a person contacting a call centre

Other
No



REFERENCE DATA CONNECTIVITY
Connectivity to governmental data
No

Other databases
MaxMind - IP geolocation


FRAUD MANAGEMENT SYSTEM TYPE
Single-channel fraud prevention system
Yes: iovation delivers comprehensive online fraud prevention and customer authentication for mobile, tablet and PC-based transactions.

Multi-channel fraud prevention system
Our services focus on online transactions and complement a multi-channel prevention system.


CERTIFICATION
Type
iovation is Privacy Shield certified and is SOC 2 compliant as of April 2, 2018

Regulation
iovation supports FFIEC compliance by providing device identification and device-based authentication services.

Other quality programs
iovation follows strict Quality Assurance processes for new products and services, and offers Service Level Agreements (SLAs) which include 99.9% uptime as a part of all customer agreements.

Other remarks
For more information, please contact iovation at info@iovation.com


CLIENTS
Main clients / references
NetSpend, Bazaarvoice, Intuit, CashStar, Aviva Insurance, New Era Tickets, AT&T Performing Arts Center, SG North and hundreds more.

Future developments
For more information, please contact iovation at info@iovation.com


Contact iovation, a TransUnion company

555 SW Oak Stree +1 (503) 224-6010
97204 Portland www.iovation.com
OR connie.gougler@iovation.com
United States