Voice of the Industry

Peak performance: redefining payment orchestration excellence in travel

Friday 13 December 2024 08:10 CET | Editor: Irina Ionescu | Voice of the industry

Michael Sørensen, Head of Technology and Engineering at CellPoint Digital, discusses the transformative role of payment orchestration in handling peak season in the travel industry.


As the travel industry moves toward 2025, payment preferences and technologies are undergoing a dramatic transformation. The global travel payments market continues to expand rapidly, driven by rising digital adoption and changing consumer behaviour. Mobile wallets are emerging as a preferred payment method, with digital payments increasingly displacing traditional card transactions. 

This shift accompanies a surge in alternative payment methods, including Buy Now, Pay Later options, which are gaining significant traction across the travel sector. Real-time payments and invisible payments – where transactions happen seamlessly in the background – are also gaining momentum, particularly among Millennials and Gen Z travellers who prioritise frictionless experiences. These evolving payment preferences, combined with the sector's robust growth trajectory, create new challenges and opportunities for payment orchestration in travel.

It goes without saying, the digital transformation of travel has reached an inflection point. As we witnessed during recent peak shopping periods, the industry isn't just handling more transactions – it's experiencing a fundamental shift in how payment orchestration must perform. Thus, having the right payment technology partner has become critical for success in this new landscape.

When our systems processed over 7.92 million requests in a single hour during cyber weekend – a remarkable 600% increase from our previous records – it highlighted a crucial reality: the future of travel payments isn't just about scaling capabilities but also about reimagining payment orchestration entirely. This unprecedented scale, achieved whilst maintaining exceptional customer experience and zero downtime for our partners, demonstrates why choosing the right payment technology partner is fundamental to success during peak retail periods.


Breaking free from legacy thinking

For too long, the industry has approached payment orchestration through the lens of incremental improvement. The real challenge isn't just handling higher volumes but partnering with technology providers who can adapt as rapidly as consumer behaviour changes.

During peak periods, travellers aren't just booking flights – they are simultaneously comparing prices, checking availability, and exploring payment options across multiple devices and platforms. Each of these interactions creates a cascade of micro-transactions that must be managed in real-time. Traditional payment orchestration, designed for linear transaction flows, was not built for this level of complexity.


The intelligent orchestration imperative

Apart from being resilient, modern payment orchestration must also be intelligent. This means partnering with technology providers who can deliver:

  • Real-time demand prediction and scaling;

  • Dynamic performance optimisation;

  • Adaptive routing strategies based on global conditions;

  • Machine learning capabilities that improve with every transaction;

  • Contextual understanding of different customer segments.


Rethinking risk and resilience

When our systems handle millions of requests per hour, we are not just processing payments – we are also managing risk at an unprecedented scale. This requires payment technology partners who can:

  • Provide intelligent risk management;

  • Deliver real-time fraud prevention;

  • Maintain compliance across multiple jurisdictions;

  • Ensure consistent performance during peak periods.


The human element in technical excellence

Whilst discussions about payment orchestration often focus on technical metrics, we must remember that behind every transaction is a traveller with specific needs and expectations. Our ability to maintain seamless payment experiences even as transaction volumes surged 600% demonstrates the importance of having a technology partner who understands both the technical and human elements of payment processing.

Building for tomorrow's challenges

The future of travel payments will be defined by orchestration excellence. Working with the right payment technology partner ensures readiness for:
  • Seamless integration of new payment methods;

  • Personalisation at scale;

  • Complex regulatory compliance;

  • Emerging payment technologies.


Leading through partnership

The travel industry stands at a crucial juncture. Success requires more than just robust technology; it demands strategic partnerships with payment technology providers who can deliver:
  • Proven scalability during peak periods;

  • Continuous innovation and adaptation;

  • Global reach with local expertise;

  • Real-time performance optimisation;

  • 24/7 expert support.

Apart from handling peak volumes during busy days or weekends, our role as a payment technology partner is to create orchestration solutions that evolve as rapidly as the industry they serve. This is the true value of partnership – and the key to success in this new era of digital travel commerce.


About Michael Sørensen

Based in Copenhagen, Michael is heading CellPoint Digital’s IT department. A former Java developer that has decided to dedicate himself to leadership after 15 fantastic years of development work in different banks, IBM, Nets and Unibet, Michael displays leadership in a driven, dependable, and caring way. With a can-do attitude and a big smile, he implements visionary and strategic out-of-the-box thinking blended with his own take on clear, precise, and achievable goal-setting every day.



About CellPoint Digital

CellPoint Digital, the inventor and leader of Payment Orchestration, is a pioneer in shaping the future of payments, with a focus on the airline and travel industry, using it’s cutting-edge Payment Orchestration Platform to enable customers to cut costs and grow revenues by streamlining payments between borders and using different payment methods – making payments work for them across all channels and markets.


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Keywords: payments orchestration, travel payments, payment methods, local payment method, online payments, payments , digital payments, BNPL, real-time payments, routing, Smart Routing, checkout optimisation , fraud prevention, compliance
Categories: Payments & Commerce
Companies: Cellpoint Digital
Countries: World
This article is part of category

Payments & Commerce

Cellpoint Digital

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