Articles with tag like: shoppertainment

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Ecommerce in Asia – lessons learnt during the pandemic

Voice of the Industry | Ecommerce | 19 Jan 2021

Joshua Chong, Kapronasia: 'One of the charms of ecommerce is the inclusion of social and entertainment components on the platform, otherwise known as shoppertainment. During the outbreak, ecommerce players have taken full advantage of this'

Joshua Chong, Kapronasia, ecommerce, shoppertainment, COVID-19, SMEs, Asia, online shopping, cash-on-delivery