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76 percent of Gen Z shoppers prefer to shop in-store rather than online

News | Ecommerce | 24 Sep 2018

Profitect’s new survey, conducted on more than 1,000 Gen Z shoppers from the US aged 18-22, has indicated that 42% of respondents prefer to shop in-store.

Profitect, study, Gen Z, US, retailer, in-store shopping, online shopping, ecommerce