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Why understanding your fraud false-positive rate is key to growing your business

Voice of the Industry | Digital Identity, Security & Online Fraud | 12 Mar 2020

Ecommerce businesses have a problem - one that causes lost customer revenue, yet has been historically nearly impossible to solveGeoff Huang, VP of Product at Sift

Geoff Huang, Insult Monitor, Sift, customer, customer experience, fraud prevention, risk, ecommerce, false positives

Sift reveals capability to reduce false positives

News | Digital Identity, Security & Online Fraud | 12 Mar 2020

Sift has unveiled the launch of Insult Monitor, an industry-first capability for online businesses looking to facilitate revenue by reducing false positives.

Sift, Insult Monitor, false positives, fraud, digital trust, safety, fraudulent activities, transactions , loyalty, fraud