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Netherlands-based fintech Adyen has launched Data connect for marketing, a product enabling omnichannel retailers to use payment data to improve marketing initiatives.
Adyen, fintech, data analytics, data sharing, retail, loyalty programme
Netherlands-based fintech Adyen has partnered with retail company FitFlop to reduce checkout abandonment and support the latter as it scales globally.
checkout optimisation , ecommerce, expansion, payment methods, Adyen