Articles with tag like: high conversion

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What makes a high-converting checkout?

Voice of the Industry | Ecommerce | 17 Sep 2020

Andy Mulcahy, Strategy and Insight Director, IMRG: Over a third of people who reach the checkout with an item in hand – demonstrating no small degree of intent to purchase – don’t end up completing it (at that visit, at least).

Andy Mulcahy, IMRG, ecommerce, high conversion, checkout, retailers, Visa, MasterCard, PayPal, Amex, Klarna, multiple payment options, delivery options