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Why understanding your fraud false-positive rate is key to growing your business

Voice of the Industry | Digital Identity, Security & Online Fraud | 12 Mar 2020

Ecommerce businesses have a problem - one that causes lost customer revenue, yet has been historically nearly impossible to solveGeoff Huang, VP of Product at Sift

Geoff Huang, Insult Monitor, Sift, customer, customer experience, fraud prevention, risk, ecommerce, false positives