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Shoppers shift their share of ecommerce spending towards tickets and travel, Klarna reveals

News | Ecommerce | 11 Dec 2020

Klarna has released data that indicates shoppers in the US shifted their share of ecommerce spending towards intangible items during Cyber Week (30 November - 6 December 2020).

Klarna, research, US, shopping behaviour, consumer behaviour, ecommerce, intangible items, Cyber Week, Gen Z, Millennials, Gen X, Baby Boomers, online shopping