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Lotte Tisenkopfa-Iltnere, founder of MÁDARA cosmetics and speaker at ECOM’21, discusses the company’s activity as a beauty ecommerce player and its approach to ESG and sustainability while highlighting best practices for merchants and marketplaces within the industry.
ecommerce, sustainability , ESG, marketplace, merchants, beauty industry, expansion, customer retention, localisation, payments , shipping, online shopping, circular economy, carbon footprint