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Mark Beresford, Director at Edgar, Dunn & Company (EDC), provides pointers on how retailers can deal with returns and bracketing, and he elaborates on the benefits of having a clear return policy.
ecommerce, retail, merchants
A Splitit survey has revealed that a good return policy is not only key to overall customer experience, but directly affects web conversion and, ultimately, a retailer's bottom line.
Splitit, survey, online returns, bracketing, customer experience