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Ravi Purohit, Associate Director, Products at Rakuten Inc, is sharing his thoughts about how today’s fraud prevention systems are blocking genuine purchases more than flagging the fraudulent ones
fraud prevention, ecommerce, merchants, online payments, bank account, fraud detection
daVinci Payments, SaaS platform, fintech company, US, United States, Brand Accelerator, customer experience, physical marketing experience, digital payments, behavioural triggered purchase, referral offer, enrolment in loyalty, email program, product registration