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US and UK consumers intend to shop more on Black Friday 2017, with 44% in the US and 81% in the UK, according to a new report.
ecommerce, US, UK, Black Friday, report, North America, Europe, consumers, Periscope, McKinsey
Periscope By McKinsey has announced the findings of research carried out at the 2017 World Retail Congress (WRC) looking at retailers’ implementation and attitudes towards personalised marketing.
Periscope By McKinsey, research, World Retail Congress, retailers, personalised marketing, ecommerce
Only 21% retailers feel more confident than a year ago on delivering omnichannel experiences, while 45% believe progress is not happening fast enough, according to a recent survey.
retailer, omnichannel experience, customer, omnichannel strategy, shopping trip