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HSBC has announced its plans to overhaul its First Direct brand to attract younger customers and compete with digital banking rivals.
HSBC, First Direct, Midland Bank, US, Europe, digital bank, online banking, Monzo, Bud, digital banking, UK
All businesses, banks, tech firms or retailers are expressions of the people who imagine, build and run them. If you don’t get the people right, no amount of money or technology will sustain your success.
Mark Mullen, Atom Bank, business model, traditional bank, fintech, Brexit, MoneyConf, challenger bank