Extending its historical push for parity, the partnership extension again ensures that at least 50% of Visa’s investment going towards soccer programming will be directed to the Women’s National Team and women’s soccer initiatives.
Visa’s officials said that soccer’s popularity in the United States continues to surge and they are committed to working with US Soccer to elevate the game for the athletes and the soccer community. Beyond creating seamless digital payment experiences or getting cardholders closer to the action, they are focusing on advancing parity in soccer to help future proof the game.
Together, Visa and US Soccer will work together to create new possibilities for fans, including new backstage experiences at select USMNT and USWNT matches that will provide fans with behind-the-scenes access. As the presenter of the US Soccer Mobile Fan Studio, Visa will also help bring enhanced programming at select matches that could include meet and greets, pre-game chalk talks, exclusive merchandise, product customisation, and other elements to bring fans closer to their favourite players and teams.
Visa and US Soccer continue to evolve their partnership to provide augmented fan experiences at US National Team events and activities. Unique fan experiences include backstage access, special events, and early ticket access for cardholders. They support the SheBelieves Cup and award a grant to a women-owned business on behalf of the MVP. Complimentary jersey customisation is offered to cardholders during special launches.
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