VeriFone Value-Added Partners Showcase 8 New Ways ISOs and Merchants Can Use the POS to Generate Rev

Members of Verifones Value-added Partner (VAP) Program will showcase 8 new value-added applications at the Electronic Transactions Association Annual Meeting and Exposition that ISOs and merchants can use at the point of sale to generate new sources of revenue, attract new customers, increase operational efficiencies and address new markets. The value-added solutions, which are now available to help ISOs and processors penetrate the mom and pop restaurant and retail market segments as well as Quick Service Restaurant (QSR), medical and convenience-store markets, will be one of VeriFones main attractions at the ETA event. The VeriFone Storefronts exhibit at the show will feature value-added solutions from the following providers. Each of these solutions is Class A Certified and consists of an application bundled with VeriFones Omni 3750 terminal, which is specifically designed to securely support multiple applications on one device. Bill Payment -- Western Union Prepaid Bank Card -- Western Union -- SnapPay by PRE Solutions -- PrivaCash by Everything Prepaid Healthcare Eligibility -- Insurance Benefit SpotCheck Money Transfer -- Western Union -- RapidMoney Employee Criminal Prescreening -- Automated Verification Systems (AVS) Gift Card -- TenderCard -- DataMark Check Authorization and Conversion -- Secure Payment Systems -- Certegy Bill Payment attracts new customers, increases foot traffic and strengthens customer loyalty by allowing customers to pay their bills right where they shop. In addition, ISOs and merchants both earn revenue for each payment a merchant accepts on behalf of a service provider. For these reasons, offering bill payment is an effective way for ISOs improve merchant retention. Prepaid bankcard allows ISOs and merchants to reach the unbanked consumer market. It also serves as an effective option to proprietary retail gift cards. Merchants and ISOs earn revenue each time a prepaid bankcard is sold, and each time a card they sell is used -even at other stores. The new healthcare eligibility value-added application can open doors for ISOs trying to penetrate businesses in the healthcare market. Dentist and doctor offices, hospitals and billing firms are just a few of the businesses that can use healthcare eligibility at the point of sale to quickly determine if a patient is eligible for a specific service. Money Transfer is another growth opportunity for merchants and ISOs looking to expand the services they can offer customers. Also known as Card Remittance, it is one of todays fastest growing opportunities in the petroleum/c-store and general retail markets. ISOs can use the employee criminal prescreening application to target QSR and convenience store merchants, which have extremely high employee turnover rates. The value-added application provides these businesses with a fast, low cost way to check an applicants criminal background using the point of sale terminal, helping merchants reduce their risk when hiring new employees and increasing the value of their point of sale investment.