Small and Mid-Sized Businesses Are Vital to CRM Industry

Monday 8 December 2003 08:08 CET | News

The small and midsize business (SMB) segment has emerged as one of the most hotly contested markets in todays customer relationship management industry, according to a new report by Aberdeen Group.The report, Mainstream CRM: Through the Lens of a Partner Channel, reveals that since the large application and service providers such as Siebel Systems, IBM Global Services, SAP, Accenture, PeopleSoft, and others, have saturated the enterprise markets, the channel, small and independent value-added resellers (VARs), partners, or distributors have shifted attention to the SMB markets in the hopes of recapturing the double-digit growth of the late 1990s. The SMB market is defined by Aberdeen as companies with between $50 million and $250 million in annual revenue, as well as divisions of larger organizations with revenue in this same range.

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Categories: Payments & Commerce | Payments General
Countries: World
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