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Rabobank Deploys Siebel CRM OnDemand

Thursday 18 November 2004 10:36 CET | News

Rabobank, the largest retail bank in The Netherlands, has deployed Siebel CRM OnDemand to underpin its innovative electronic wallet payment service, called MiniTix.

Siebel Systems hosted CRM solution, which is an extension of Rabobanks existing on premise Siebel enterprise deployment, provides the bank with a single, comprehensive view of the online retailers who accept payment via MiniTix. By understanding more about these retailers needs, Rabobank is able to target and acquire more retailers and effectively service existing retailers. MiniTix is revolutionizing the way customers make small payments over the Internet. Once a customer of any Dutch retail bank has opened a MiniTix account, they can pay for downloaded music, games and other products up to a value of 100 euro at any online retailer displaying the MiniTix payment button. Payment is quick, simple and considerably less expensive for merchants than traditional credit card payments. Although MiniTix was launched only five months ago, an impressive amount of customers and online retailers are already using the service. Siebel CRM OnDemand is being used to create a single, comprehensive view of the growing number of online retailers who accept payment by MiniTix. The hosted CRM solution provides complete opportunity management, including the retailers profile, automatic tracking of the deal history, data sharing from enhanced team selling, appointment setting and contract management. Activities can be managed more efficiently too, as Siebel CRM OnDemand helps the Rabobank MiniTix team to quickly and easily create to do lists, schedule activities, book appointments and track priorities. Rabobank is using the Siebel on premise solution to integrate information generated from customers across multiple channels. Siebel Finance enables the bank to seamlessly track customer profiles, manage sales pipelines, track activities and administer follow-up contact. It also allows the bank to identify cross- and up-sell opportunities for its range of savings accounts, mortgages, insurance and other services. The unified customer view also ensures that each and every customer inquiry receives a rapid, detailed, and accurate response, resulting in enhanced customer satisfaction and loyalty.


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Categories: Payments & Commerce | Payments General
Countries: World
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