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Points International Partners with British Airways

Friday 30 July 2004 07:21 CET | News

Points International has launched a POINTSpurchase solution for British Airways (BA). Members of the British Airways Executive Club program in over 190 countries can now buy BA Miles online at www.ba.com, enabling them to reach reward redemption levels faster.

British Airways, a leading international carrier, last year carried over 38 million passengers to 550 destinations. The airline has over 4 million global members in its Executive Club program, which has offered mileage rewards since 1991. POINTSpurchase is part of Points Internationals growing portfolio of custom products - Points Solutions - that enable loyalty programs to enhance customer service and generate additional revenue. Built on leading edge technology and developed and managed in-house, Points Solutions are internationally marketed to travel providers and loyalty programs.


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Categories: Payments & Commerce | Payments General
Countries: World
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