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Integrating ATMs with Bank Revitalization Plans is Required to Drive Competitive Advantage

Monday 28 February 2005 18:16 CET | News

Banks that make investments at the branch to increase cross-selling and up-selling oppportunities will find themselves at a competitive disadvantage when ATMs are not integral to the solution.

Banks are investing heavily in branch revitalization efforts intended to help increase the frontline organizations ability to cross-sell and up-sell to current customers. Teller automation is one common focus, because it promises to increase the amount of time the customer can be engaged in meaningful dialogue to enable cross-selling and up-selling by the branch staff. Branch revitalization efforts are an effort to achieve three classic strategic goals: 1. Retention: Banks are making adjustments to reduce customer and employee attrition. 2. Expansion: Banks are making investments that enable cross-selling. The goal is to increase the average number of each customers bank products and services. 3. New Customer Acquisition: Banks are also making investments that help drive customer acquisition and increase the banks presence and influence.


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Categories: Payments & Commerce | Payments General
Countries: World
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