News, Lucky Magazine Partner to Create

Monday 22 November 2004 17:32 CET | News has entered a co-marketing partnership with Lucky, the award-winning magazine about shopping, to create an innovative, online gift certificate/card retail center that is built around the magazines unique voice and brand.

Luckys online center for gift certificates,, is the first site of its kind created by a consumer publication. The goal of the site, created and managed by, is to extend the Lucky brand into an online retail environment and to make shopping and gift-giving easier for Lucky readers. The site will reflect the look and feel of the magazine as will the shopping experience - fun, easy and actionable. The retailers on the site have been assembled from GiftCertificates.coms merchant partners and Lucky advertisers to create an online shopping experience that expressly caters to Luckys readership. The site translates Luckys unique look and feel into a retail environment by featuring retailers that are particularly appealing to the magazines core readers and target demographic, such as GAP, Saks Fifth Avenue and Sephora. In addition, the site incorporates shopping tools and functionality that has customized specifically for Lucky, Gersch said. The new site allows shoppers to purchase multiple gift cards from any of the participating vendors, all with one simple transaction. In addition, there is a gift with purchases over $200.

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Categories: Payments & Commerce | Payments General
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Payments & Commerce


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