Mr. Goebel and Mr. Martz will be responsible for growing and building the companys sales force as well as increasing First Americans presence in the industry. Mr. Goebel has a demonstrated record of success in leading sales and marketing efforts within the payment processing industry. His main objective will be to lead and direct the sales and marketing efforts across all of First Americans distribution channels. Mr. Goebel comes to First American from Retriever Payment Systems in Houston, Texas, where he served as Senior Vice President of Sales and Marketing. He previously held sales and marketing leadership positions at EFunds Corporation, Scottsdale, Ariz., Heartland Payment Systems, Atlanta, Ga., and First Data Corporation/Unified Merchant Services, San Antonio, Texas. He holds a Bachelor of Arts degree from the University of Northern Iowa and a Masters of Business Administration degree from the University of Texas at San Antonio. Mr. Martz has a successful background in sales management and business development. Prior to coming to First American, he served as the Vice President of Sales at Sterling Technologies and the Business Development Manager at Paymentech Network Services, both located in Tampa, Fla. Mr. Martz also worked for a number of years for the sporting goods industry in sales and sales management. He holds a Bachelor of Arts degree from LaSalle University in Philadelphia.
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