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Directron.com Acquires AxionTech.com

Friday 25 February 2005 08:03 CET | News

Directron.com, has acquired the web site, inventory, and other business assets of the oldest, live online store in Houston -- AxionTech.com from Axion Technologies, LP. The deal was reached in December 2004. Twelve AxionTech.com employees have joined forces at Directron.com. The acquisition has been completed in February 2005.

AxionTech.com was one of the first e-commerce companies in Houston. It started selling computer hardware and software online about ten years ago in 1995. Later it expanded into IT services, POS, security surveillance, and telephony businesses. Over the years, AxionTech.com has served many segments of the market such as government, education, corporate, health, and medicine. It created many of its own technologies behind its web store front such as virtual stores for resellers and back-end management system called Avalon. The owner of Axion Technologies wanted to exit the PC business and focus on his other businesses. This merge makes sense from many aspects. The synergy of these two companies shall help the combined company to compete better in the market. Many skills, technologies, and product categories are complementary to each other between them while some are over-lapped. The merge shall make the combined company stronger and better. The joined company can provide lower prices, more product selection, and better services to the customers than two separate companies. It will make it more convenient for customers to shop, upgrade, and build their own computers from one-stop resource. The management teams at Directron.com and AxionTech.com plan to keep the strong points from both sides while eliminating or reducing the weak areas. It will take time and efforts for such an acquisition to work. Initially, they have to combine the technologies behind these two companies to have a well-integrated and more efficient back-end system. The customers should see immediate benefits from the integrated system that take advantages of two systems. Directron.com plans to keep http://www.AxionTech.com as a separate web store from http://www.directron.com , taking advantage of its unique back-end technologies. They hope to have two slightly different but equally successful business models while the backend is integrated.


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Categories: Payments & Commerce | Payments General
Countries: World
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Payments & Commerce


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