Dealers Realize Increased Revenue Using the Fully Integrated Family of CRM Solutions from The Cobalt

Cobalt is the first technology provider to fully deliver on the promise of integrated CRM products and performance improvement strategies to every segment of the automotive industry, from single-point dealerships, to dealer groups, to enterprise-class solutions for large automotive manufacturer networks. Cobalt helps dealers implement comprehensive CRM strategies that successfully develop profitable, lifelong customer relationships. Cobalts powerful CRM solutions, which include Cobalt Prospector, Lead Manager Customer Central, and Media Tracker, combined with industry-leading training and performance improvement strategies, result in a comprehensive business strategy for turning more prospects into sales, and more customers into repeat buyers. Cobalts industry-leading customer relationship management applications include: Prospector Cobalt Prospector is the industrys most advanced CRM solution available today. Prospector helps dealers automate their prospect management and follow up processes, manage their showroom floor with sales desk management tools, promote products and services to their customers throughout the customer lifecycle with automated campaign management tools, and provides management with enterprise reports. New enhancements and alliances make Prospector even more powerful for every department in the dealership. Prospector features a newly refined user interface that makes Prospector easier to use. Reverse search functionality offers dealers the ability to automatically acquire and store critical customer data, which makes it easier to capture new floor ups in Prospector. The Cobalt F&I Web Services Initiative announced earlier this month gives dealers the flexibility to integrate an F&I (finance and insurance) application with Prospector from any partner supporting Cobalt F&I Web Services. Cobalt has teamed up with automotive dealer training company Stuker and Associates to offer new in-depth workshops to help dealers implementing Prospector realize lasting CRM results. The workshops, offered monthly in regions across the United States, will help dealership senior management create a customized performance improvement strategy for successfully increasing sales, customer satisfaction and customer retention with Prospector. Lead Manager Customer Central Lead Manager Customer Central offers powerful lead management tools to help dealerships and automobile manufacturers increase sales and profits. Building on the success of Cobalts Lead Manager, the automotive industrys most popular lead management product in use by 5,000 dealerships, the new Lead Manager Customer Central gives dealers the tools they need to turn leads into sales and gives manufacturers performance, reliability and reports they need to successfully manage large-scale Internet lead programs. Media Tracker Media Tracker is a complete performance measurement system that enables automotive marketers and automobile dealers to maximize the return on their marketing investments, improve showroom processes, and increase customer satisfaction. Media Tracker, combined with Cobalts Prospector and Lead Manager, helps dealers enhance their call and lead handling skills, improve phone lead to appointment conversion, and boost sales closing rates. Media Tracker is a fully integrated solution within Cobalts CRM suite, enabling dealers to seamlessly record and access all prospect and customer information and transactions in a single CRM application.