Coca-Cola Enterprises Joins SAP in Direct Store Delivery Initiative

Thursday 12 February 2004 19:21 CET | News

SAP AG and Coca- Cola Enterprises, will join forces for a strategic development initiative that will result in a new generation of solutions to improve direct store delivery, full-service vending and equipment service for the beverage and other consumer products industries.

The new developments will include mobile solutions that will enhance and support these lines of business. The software will leverage the integrated solutions of mySAP Business Suite to facilitate the interaction between field sales, inside sales and logistics functions, reduce associated costs and enhance customer service. The initiative combines the expertise of Coca-Cola Enterprises in beverage market development and execution with the software development capabilities of SAP to produce a next-generation software solution supporting the direct store delivery process from order to cash and settlement. SAP will broaden its current direct store distribution solution through this joint development initiative with Coca-Cola Enterprises, the worlds largest bottler of non-alcoholic beverages. The initiative will leverage the best-in-class processes of Coca-Cola Enterprises, gained from decades of managing direct store delivery services, to further develop the capabilities of mySAP Business Suite. SAP will market the new capabilities and functionality, increasing its support of global companies with diverse product lines to help them improve execution of merchandising, improve pricing and promotion, grow market share, increase customer satisfaction and reduce logistics costs. The development initiative seeks to create the most comprehensive and advanced distribution models in the beverage and other consumer products industries. SAP and Coca-Cola Enterprises will focus on the seamless integration of mobile and back-end activities, leveraging the SAP NetWeaver open integration and application platform to enable SAP Mobile Infrastructure. The new capabilities will allow Coca-Cola Enterprises to significantly enhance the support it provides to its associates in the marketplace and ultimately directly to its customers as they engage with consumers. The relationship between Coca-Cola Enterprises and SAP is long term and encompasses deployment of mySAP Business Suite solutions, including mySAP Customer Relationship Management (mySAP CRM), mySAP Supply Chain Management (mySAP SCM), SAP solutions for mobile business and mySAP ERP. Coca-Cola Enterprises selected SAP for this relationship following an extensive evaluation process. Direct Store Delivery, Full-Service Vending and Equipment Service Direct Store Delivery (DSD), full-service vending and equipment services are key components of bottlers business operations and profit centers. With tight integration between bottlers back-end IT systems and mobile devices, field sales representatives, delivery drivers and equipment service staff can quickly and more effectively respond to a comprehensive range of customer requests. Specifically, DSD from SAP helps companies improve logistical performance and efficiency and better monitor, analyze and integrate data in near real-time from sales to settlement. By eliminating unnecessary paperwork, ensuring proper cash settlement and minimizing wasted cargo space, DSD improves delivery productivity and reduces costs. With DSD, companies also can identify and profitably acquire and manage new customers and market opportunities. The initiative with Coca-Cola Enterprises will result in enhanced capabilities to manage price lists and promotions in a mass customer environment. Further, merchandising and customer prospecting capabilities will be addressed with new, improved handheld application support. Full-service vending consists of processes related to service and fulfillment of vending machines, including handheld support for direct upload and download of sales information. SAPs full-service vending capabilities manage accounting for monies collected from the vending machines for products sold. With equipment services capabilities from SAP, food and beverage companies can better manage repair parts, periodic maintenance and refurbishment,

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Categories: Payments & Commerce | Payments General
Countries: World
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Payments & Commerce