BankWest Significantly Improves Marketing Campaign Management With Chordiant

Tuesday 17 February 2004 00:10 CET | News

Chordiant has signed a two-year support contract for its marketing campaign management solution with BankWest, a leading Australian bank.

The agreement is with iContaQ Asia Pte Ltd, a specialist IT solutions and services provider and Chordiants regional master distributor in the Asia Pacific region. BankWest uses Chordiants solution to manage marketing contacts and develop relationships with existing and potential customers. Having implemented the solution in 1999, Chordiant Marketing Director is instrumental to its business strategy and process. One of the key benefits of using Chordiant Marketing Director is its ability to improve targeting and reduce marketing waste. Through greater targeting companies can execute smaller, more targeted campaigns while increasing the return on marketing expenditure. The support contract gives BankWest access to highly skilled people within iContaQ to cover any usability or technical issues. Support services include updates on current releases, future releases and fault logs where aggressive response times are set in place.

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Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce