Preferred payment methods in Italy
This overview was first published in ‘eCommerce Insights and Trends Snapshot: Italy’, an eBook produced in association with our partner ACI Worldwide – and based on data from ACI Worldwide. Download your free copy of the eBook below to gain access to a comprehensive analysis of the insights that matter most when measuring the size and type of opportunities in the ecommerce market in Italy.
Following the introduction of the ‘Italia Cashless’ plan and further streamlined by the lockdowns, online payments grew in popularity – being preferred by 6 out of 10 Italians in 2020 – with credit cards, prepaid cards, and vouchers being used most often. Other noteworthy payment methods that experienced growth in the last couple of years are e-wallets (such as Satispay, Stocard, PayPal, Amazon Pay, Apple Pay, Google Pay), bank transfers (BancomatPay, MyBank, Nexi, Trustly), and BNPL (Soisy, Scalapay, Clearpay, Klarna).
Additionally, as more Italian consumers will switch to online shopping, businesses are expected to upgrade their payments infrastructure, as Uber Eats did in 2020, allowing merchants to receive payments daily rather than weekly, as well as increasing the number of devices merchants can use for processing orders. Thus, we can expect to see further enhancements to the payments infrastructure in Italy.
Credit/charge cards: 21.7%
Debit cards: 9.1%
Bank transfers/A2A: 11.2%
E-wallets: 29.6%
BNPL/invoice payments: 1.8%
Cash/cheque: 8%
Prepaid: 16.3%
Other: 2.3%
Source for payment methods breakdown: Global Data information