The partnership helps Turkish merchants reach Russian consumers and enables millions of Russians to make ruble payments for purchases at online tourist websites in Turkey. Isbank works with over 10,000 online platforms operating in Turkey.
Yandex.Checkout provides Yandex.Money e-wallet or a linked card issued by any bank via mobile or online banking of Sberbank or Alfa-Bank to pay for purchases on Turkish websites.
For the customer, the payment process via Yandex.Checkout on a Turkish website is identical to the process on a Russian one. Yandex.Checkout uses ruble conversion to show the purchase price and debit the required amount from an e-wallet or, for example, a bank card.
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