For merchants, this partnership will improve customer acquisition and brand loyalty as part of a larger gifting and ecommerce strategy.
Shoppers will be able to organically browse items through Klarna’s merchant partners and instantly send gifts, without having to know or guess the recipient’s shipping address or preferences. Shoppers who use SmartGift pay after the recipient accepts the gift.
With gifts delivered digitally through text, email, or any other messaging platform, the partnership will enable Klarna’s merchants to set up online gift shopping, while also activating last-minute gifting that otherwise lays untapped.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now