Europe-based payment services provider Nets has integrated PayPal as a payment option for its merchants in the Nordics.
According to the press release, Nets customers in Denmark, Finland, Norway, and Sweden will find PayPal available on Nets' ecommerce platform, Easy, along with cards and local payment options for SMBs. Nordic merchants – particularly those with an international customer base – will benefit from a broader range of payment alternatives.
PayPal is one of the strongest online payment brands in the world, with more than 370 million active accounts globally. Nets already offers the payment option in Germany and its agreement with PayPal enables it to provide the payment method, integrated into Nets’ online payment checkout, in local currencies.
The initiative comes as the payment methods used by consumers online differ from country to country, and they always expect to be able to pay using their preferred payment brand. According to ecommerce surveys from Nets, one of the most common reasons for consumers failing to complete online purchases is that their preferred payment method is not available.
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