Europeans increasingly shop online via mobile, ING report reveals

Tuesday 2 August 2016 08:21 CET | News

Two thirds of Europeans with a smartphone or tablet shop online compared to 58% in 2015, a new report reveals.

The Mobile Banking 2016 report issued by ING International Survey found that 82% of mobile bankers are using their device for retail therapy, while 50% of mobile shoppers are likely to return to a store that already holds their details, reports.

Turkey (88%), Italy (69%) and Poland (69%) are the top countries of Europe mobile shopping, whereas France and the Netherlands the fastest adopters of this payment method – an increase of 16% year-on-year from 2015 to 2016. The US also see a growth of 16% to 74%, while in Australia mobile shopping has increased 6% to 49%.

The number of 18-24 year olds mobile shoppers stands at 86%, up from 72% in 2015. The 25-34 and 45-54 age brackets have both seen an 11% increase in uptake.

Mobile purchases across Europe over the last 12 months have been dominated by clothing (43%) and electronics (37%), and 19% are now using their device to buy takeaways. The trend is most prevalent in Turkey (41%), but UK (21%) and Spain (21%) are not slowing down either.

More people in the UK (26%) buy music via their mobile than in any other European nation, and the UK and Turkey (both 31%) buy the most groceries. Luxembourg and Italy (27%) are more likely to book a holiday from their mobile device compared to their European neighbours.

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Keywords: Europe, ING, online shop, online payments, mobile payments, mobile banking, mobile shopping
Categories: Payments & Commerce | Online Payments
Countries: World
This article is part of category

Payments & Commerce