Fortú is focused on building culturally contextual financial services to meet the banking needs of Latinos and Hispanics in the US. The Fortú team is a mix of first and second generation immigrants with personal ties across Latin America (Brazil, Colombia, Mexico, etc.) and understands the quality-of-life improvement of culturally contextual financial products.
The Latino community is one of the growing demographics in the US, yet college-educated Latinos are three times more likely to be underbanked than their Caucasian counterparts. According to the Federal Reserve, 10% of Hispanic adults are unbanked, and an additional 22% are underbanked.
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