CIBC collaborates with Salesforce for its digital transformation

Thursday 6 August 2020 09:38 CET | News

Canadian Imperial Bank of Commerce (CIBC) has signed an agreement with global customer engagement company Salesforce to transform its banking experience for clients.

Under the agreement, CIBC selected Salesforce as its enterprise platform for customer relationship management (CRM). Therefore, CIBC will deploy Salesforce Customer 360 to offer financial advice, service, and solutions to its clients at all touchpoints.

The bank will also leverage Salesforce’s Sales Cloud and Service Cloud for a full view of client interactions, and Einstein Analytics for customised data insights.

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Keywords: CIBC, Salesforce, digital, Canadian Imperial Bank of Commerce, banking, banks, CRM, customer relationship management, Salesforce Customer 360, Sales Cloud, Service Cloud, Einstein Analytics, data
Categories: Banking & Fintech
Countries: Canada
This article is part of category

Banking & Fintech