BBVA is entering the Italian market with free digital banking, as the press release says. The bank wants to bring together the product offering and strength of a traditional bank with the customer experience of a digital player.
BBVA, which has been present in Italy for over 30 years via its wholesale banking business. Currently, 38 million of the group’s clients interact with the bank via digital channels; more than 62% do so through the mobile app; and 7 out of 10 sales are made digitally.
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