Unpicking the fraud factor and regulatory environment
This overview was first published in ‘eCommerce Insights and Trends Snapshot: Italy’, an eBook produced in association with our partner ACI Worldwide – and based on data from ACI Worldwide. Download your free copy of the eBook below to gain access to a comprehensive analysis of the insights that matter most when measuring the size and type of opportunities in the ecommerce market in Italy.
In Italy, merchants tend to use more secure payment services, which helps to reduce fraud and blocks many unauthorised transactions. As a result, they are not as vulnerable to account takeover or identity theft fraud as in other European countries.
Buying online and picking up in store (BOPIS) experienced nearly the same fraud attempts (+0.01%) as in 2021, but transactions increased a lot, by 126%, and the average ticket value also increased by 26%. Mobile also has seen similar fraud attempts, even though there was a 26% growth for both cross-border transactions.
In terms of sector trends, ticketing experienced a significant 5.5% increase in fraud rates, and travel saw a nearly 4% increase in fraud attempts. This is in parallel to a significant rise in volumes as the sectors finally reopened, so fraudsters perhaps are trying to capitalise on the opportunity.
In other sectors, there was a decrease in fraud activity. Retail fraud attempts decreased by 0.1% for domestic and cross-border transactions, while transactional volume saw an increase of 43% for cross-border and 6% for domestic ecommerce purchases – genuine transactions outpaced fraud significantly.
Telco experienced nearly 2% fewer fraud attempts for cross-border purchases and a 0.5% decrease for domestic purchases. Gaming registered almost a 3% decrease in fraud attempts while digital downloads experienced a 0.5% decrease.