Visa and Delta Expands Partnership

Friday 11 June 2004 17:46 CET | News

Visa International and Delta Air Lines have expanded their strategic marketing alliance. Under the expanded agreement, Visa and Delta will work with Visa member banks to grow existing card programs and introduce new co-branded credit and debit cards in key international markets in Europe, Asia and Latin America.

Delta will also work with Visa to provide value-added offers to Visa cardholders as well as unique promotional offers to cardholders participating in Visa’s premium card programs -- Visa Infinite and Visa Platinum -- and the Visa small business program. Delta has partnered with Visa and leading local banks over the last four years to meet the needs of customers in Chile, Colombia, Costa Rica, El Salvador, Guatemala, Ireland, Japan, Mexico and the United Kingdom. In each of these markets, Delta SkyMiles members are able to earn miles for everyday purchases on their Delta SkyMiles Visa cards, providing them with a convenient way of reaching award travel faster. Visa will promote Delta offers through its online travel, retail and entertainment site “Visa Destinations“ at and through programs in conjunction with its member financial institutions. The two companies will also collaborate in sponsorship marketing activities and programs with other Visa partners.

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Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce