According to Spain CEO Marc Vicente, cited by online media outlet The Next Web, 80 percent of local Spanish merchants have not used the internet before for selling their products.
Rakuten launched its pioneering Japanese e-commerce platform, Rakuten Ichiba, in 1997. Since then, the company offers a business to business to consumer (B2B2C) model, enabling merchants to build online storefronts on the marketplace and sell directly to consumers. Currently, Rakuten offers e-commerce and internet services in over 25 countries and territories.
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