According to the sales index, m-commerce dominates the retail sector, registering a 133% y-o-y growth in online retail reported in August with 85% of online sales attributed to mobile devices - and this is not showing any signs of slowing down.
According to Jon Sheard, Head of UK Corporate Business Development for Realex Payments, to make the most of this opportunity, all merchants must firstly implement a long-term strategy that considers the complexities of e-commerce and m-commerce.
The recommendations released by the company for merchants that want to accept mobile payments include:• Optimise for mobile – mobile optimisation positively impacts the user experience and is proven to aid in conversion rates. This is as simple as creating a mobile strategy; design for the small screen and consider device responsive options, keep the checkout page simple to navigate, facilitate one click payments, and don’t delete shopping carts;• Make the consumer feel secure – payments, data and business security are all front of mind for consumers – let them know that the m-commerce platform is as secure as the desktop experience. Have a clear delivery and returns policy, show that you work with secure recognisable payments companies;• Understand that mobile is a completely different social experience – mobile payments are susceptible to a completely different shopping environment and customer mindset. With mobile, distraction is much higher – the phone may ring or the consumer may feel guilty for shopping when they shouldn’t be – just a couple of examples. Merchants should make the mobile shopping experience even easier for the consumer;• Don’t stand still – whatever a merchant does, ignoring mobile payments is not a viable option. It is here to stay and must be prepared for.
In recent news, Realex Payments has launched a PrestaShop module with 1-click checkout and Dynamic Currency Conversion.
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