Gemplus 2004 US SIM Card Awareness Survey

Monday 8 November 2004 15:53 CET | News

Gemplus International S.A. has revealed the results of its 2004 US SIM Card Awareness Survey. The survey, conducted during September and October 2004 by The Olinger Group, gauges US wireless user awareness of SIM cards and identifies trends in wireless services adoption.

Asked to rate various wireless features, wireless users ranked the ability to automatically notify the carrier of service problems the highest (7.4/10), followed by the ability to change phones and keep ring tones/settings (6.4/10), self-manage wireless set-up (6.0/10), and easily transfer speed dials from phone to phone (5.8/10). The SIM card plays the dual role of representing the service operator in the hands of the subscriber, as well as identifying the subscriber onto the wireless network. This characteristic allows the subscriber to move the SIM from phone to phone, which speeds the introduction of new phones and new services.

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Categories: Payments & Commerce | Mobile Payments
Countries: World
This article is part of category

Payments & Commerce