DM2 Licenses Smart Chip Technologies Loyalty, Stored Value, and Gift Card Software

Monday 31 January 2005 16:34 CET | News

DM2 Technology, a wholly owned subsidiary of Bach-Hauser, Inc., has licensed Smart Chip Technologies’ loyalty, stored value, and gift card software solution through sales channel partner Retention Management Group.

DM2 is currently piloting a 50 merchant coalition loyalty program using magnetic stripe cards for loyalty, payments, and other applications, and will immediately upgrade the participating merchants to SCTN software, followed shortly by 200 additional merchant locations. DM2 anticipates that at least 1250 merchants will be using their e-llegiance™-powered program within the first year, and plans to migrate to smart cards within two years. “SCTN’s software suite will provide our merchants with more flexible tools to win and retain customers,” stated DM2 President Martin Grenier. “Meanwhile, the robust Loyalty Central™ back-office suite will automate and simplify program management, driving down operational costs and allowing us to focus on program expansion.” “DM2 has an aggressive roll out scheduled for hundreds of merchants to support their existing Cardholder Networks,“ explained SCTN VP of Sales Neale Brown. “We are moving quickly to keep up with all of the opportunity presented by this exciting new partner.”

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Categories: Payments & Commerce | Cards
Countries: World
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Payments & Commerce