The online specialty-content cards that will be carried initially by Wal-Mart are: Disneys Blast from Disney Online is a subscription-based, advertising-free online service for kids that offers more than 100 games and activities in a secure, parent-trusted environment. The subscription card was announced in April 2003 and is available now for the first time at Wal-Mart and select other participating retail outlets. Disneys Toontown Online, the first massively multiplayer 3D online game for kids and families. The online subscription card will be packaged with a CD-ROM of the game assets. Cards are available at Wal-Mart and select other participating retail outlets. Fantasy Sports Season Pass cards from SportsLine.com can be used to purchase a full season in any of, or any combination of, CBS SportsLine.coms individual basic fantasy games: football, baseball, basketball or hockey. These new specialty cards are available at Wal-Mart and other participating retail outlets. GameBlast subscription cards from Shockwave.com can be used for 24 x 7 access to an exclusive online collection of more than 60 premium-action, sports and puzzle games. Introduced in April 2003, the cards are available at Wal-Mart and other participating retail outlets. MobileCraze Cards (www.mobilecraze.com), from Cellus USA (www.cellus-usa.com), can be used to download an array of content for mobile phones, including ring tones, games, alerts, voicemail greetings and mobile phone graphics. Also introduced in April 2003, the cards are available at Wal-Mart and other participating retail outlets. Introduced in April 2003, AT&T PrePaid Web Cents Service is a secure payment alternative for consumer purchases of online digital content. AT&Ts full-service program enables digital content providers to offer consumers a way to prepay for online digital content by purchasing specialty cards in traditional retail outlets, such as Wal-Mart. Each line of specialty cards carries a specific content providers brand and is used exclusively to purchase that providers online content on its site. AT&T manages the retail supply chain: production, warehousing, inventory, fulfillment and point-of-sale activation of the content providers specialty cards, as well as day-to-day management of vendor relationships and retail operations. In addition, AT&T can handle all transaction-processing functions: PIN database management, payment authentication, customer e-care and settlements with retailers.
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